UNIQUENESS

• The most significant financial market survey conducted in Nigeria
• It is the first truly national financial market demand side survey covering both urban and rural parts of    the country
• Covers both the formal and informal financial services used by adult Nigerians
• We anticipate that the survey will contribute significantly to the Financial System Strategy 2020    debate
• Will be used to underscore the need and opportunity for product and service innovation in the    Nigerian financial market
• This survey will be repeated in 2 years time to track changes and progress within the market